The Breakdown You Need To Know: Diversity and dollars go hand in hand as Miller led Mented Cosmetics, its name is short for pigmented, in securing over $9 million in venture funding, a notable feat for a Black female founder, as CultureBanx noted during its Igniting Cultural Capital session with UBS. The last few years have ushered in a whole new standard of diversity and inclusivity within the beauty industry. Matrescence is the process of becoming a mother. She shares with ESSENCE.com why it is essential to spend time doing the things that make us whole. Face2face Africa on Twitter: "Meet K.J. Miller and Amanda E. Johnson Her hair continued to fall out throughout the day, and she realized she needed to take action with products that would help her retain the health of all-natural hair. Shes the reason why her brand, The Crayon Case, is the immense success it is. When selecting what type of vacation this CEO wants to have, Miller admits she prefers a relaxing experience. With Black-owned beauty brands igniting cultural capital to address the specific needs of women of color they continue to stand at the forefront of innovation for companies in the sector. The intensity of each of the 4 shades deepens in that order (from light to rich), and they cater to warm and cool undertones. Founder Danielle Danz Edmond was born and raised in Jamaica by her mom and grandmother. See the full leadership team at Craft. To date, Mented has seen great success with organic marketing, relying on buzz from women using social platforms like Instagram and Facebook, as well as influencer campaigns. Mented | BBG Ventures Making women feel beautiful and confident is my passion, says Brown Butter Beauty founder Christine Grant. We were in Cancun in March and are probably going to head back to the Caribbean this fall, she shared. For us, we werent thinking about the politics or being woke when we made the decision to start our company. The market decides youre a bet and that you deserve to be there. This Mented Cosmetics review found that the brand is loved by influencers like Jackie Aina, and has been featured by notable media sources such as People, Essence, Allure, Popsugar, and Bustle. Registry of Corporate Directors. A graduate of Howard University and Harvard Business School, she worked in finance, retail, consumer marketing, and digital experience before launching Mented with KJ Miller. c/o Mented Cosmetics The cofounders of Mented Cosmetics, a makeup line for women of color, have become. Its because shes busy empowering women through diverse and inclusive beauty on a global scale. Off The Clock With Mented Cosmetics, Co-Founder and CEO, KJ Miller The beauty company sells brushes, mirrors, lip balm, makeup bags, and even T-shirts that can amp up your look no matter the occasion. This was due to a variety of things--fear being a huge reason. Britni Ricard learned how to form her own LLC in the local New Orleans library without any real money or even a laptop. Is It Time To Change Director Board Compensation In Private Real Estate Firms? being Harvard Business School grads). Economic Equity & Racial Justice Townhall Series, Elevate Black Podcast sponsored by Fifth Third Bank, 100 Founders of Change by American Express, Chasing Success Podcast by JP Morgan Chase, Black Business Month Sponsored by Nationwide, 2022 Registry Of Corporate Directors Listing, 2021 BE Registry Of Corporate Directors Listing. They ask great questions and think about things in new lights, she said. Derived from the word pigmented, Mented Cosmetics strives to create everlasting makeup that works for women of all skin tones. Mented Cosmetics Review - Must Read This Before Buying The Mented Cosmetics Mini Brush Trio contains 3 travel size brushes that will meet all your needs for a precise application of different products. Whats more, they offer their customer base Afterpay options for even easier access. Today, Crave Beauty is the go-to brand for all-natural treatments and healthy hair care. Mented Cosmetics is located in the U.S. Their headquarters are in New York, NY. Share to Linkedin Amanda Johnson and KJ Miller, cofounders of Mented Cosmetics. The products are potent and effective; you cant expect anything less from Ingleton MD. Make Your Skin Look and Feel Good with this Award-Winning Foundation. The Skin by Mented Duo retails for $40. Situational Awareness: Black people, and in the case of beauty, specifically Black women and femmes, have been setting trends for ages. Since 1970, BLACK ENTERPRISE has provided essential business information and advice to professionals, corporate executives, entrepreneurs, and decision makers. This bronzer is made with Vitamin A and E which creates a pigmented, bendable, and skn-friendly bronzer that comes in Beach Bum, Vacay, Yacht Life, and Out of Office colors. The cofounders of Mented Cosmetics, a makeup line for women of color, have become the 15th and 16th African-American women ever to raise $1 million in venture capital to grow their business. Mented Cosmetics Founders Garner $1M Capital, Making Black History In The Process . In 2016, Shontay Lundy launched Black Girl Sunscreen, equipped with the knowledge that our melanin needs to be protected from the sun just like everyone elses. Being on Cheddar.tv talking about our vision on the floor of the NYSE was a surreal moment. Marla Rene Skincare founder Marla Rene is a mother, a candle lover, and a DIYer. The one thing I dont let myself feel pressured to do is to go on adventure vacations, she said. Refunds on credit cards can take 5-10 business days to appear on your statement. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Whereas the Blending Brush creates gradients and the Flat Shader is ideal for packing eyeshadow across your eyelids without losing color pigments (or for defining your crease). Then she thought. Mented Cosmetics Inc now pushes the envelope with affordable, high-quality products. We created Mented Cosmetics because we believe everyone should be able to find themselves in the world of beauty, no matter your skin tone. Originally inspired to create products for her teenage daughters to help them take better care of their skin, she was sitting on a melanin girls dream regimen. KJ: Because Im less familiar to those in the VC world, it takes that much more to get them to grasp our ideas. The brand vehemently supports their community and women of all diversities by providing them with makeup that does the job and doesnt break the bank. With a formal background in branding, she decided to put her skill set to use and launch her own natural brand. This foundation is extremely hydrating and lightweight and gives a generous amount of buildable coverage. Beauty Bakerie founder and CEO Cashmere Nicole (left) has been an entrepreneur since she was a child. This extremely soft synthetic brush allows the act of applying makeup to feel indulgent, and the bristles on this brush are also densely packed, making it great for buffing and blending. Sales Partnership Solutions Although this is a foundation brush, you can also use it with concealers, blush, all forms of bronzers, and highlighters. But Mented founders Amanda E. Johnson and KJ Miller understood just how hard it truly was until they launched their brand, made for women for color. Mented Cosmetics Co-Founder Exits Firm, Joins Underlining as CMO Propelling a new wave of founders toward transformational change. Your skin tells the story of who you are, she says on the brands website. For more than 50 years, ESSENCE has been a leader in promoting Black-Owned beauty brands. The only negative comments on Amazon were that one customer received a damaged lipstick and the other found the colors didnt match their expectations or were darker than expected. Launched in France in 2012, Kadalys Founder Shirley Billots diverse background and knowledge of the French-Caribbean culture has allowed her to carefully consider the development of Kadalys products to ensure effectiveness for a diverse global consumer. She is the Co-founder and serves on the board of Mented Cosmetics, a pigment-first beauty brand celebrating women of all hues. SPOTLIGHT: Supermodel Veronica Webb shares how she built her first online business. It's devoted to celebrating the beauty of women of color through accurate representation. If you dont know AJ Crimsons face you surely know the faces hes touched, including Brandy, Christina Milian, Keyshia Cole, and Lauren London. If you are looking for your perfect shade, you can use the Mented Cosmetics Shade Finder or Shade Comparison Guide found on their website. Want to know what's hot at Mented? Black beauty is big business, and retail is one of the industries being called directly to task regarding the very top of mind subject of diversity, specifically when it comes to suppliers and vendors. This Mented Cosmetics Bronzer costs $22. The highly-recommended Foundation Brush is compatible with both liquid and cream foundations. They had one mission in mind when they expanded their line with face products, We want all women, from light to tan to dark skin tones, to feel like they have makeup that works for their complexions, so weve created the shades to help accomplish that.. As bankers and consultants, we took the measured approach, looking at data to figure out the market demand before coming to the conclusion that, hey, maybe we are the ones who will have to solve this problem.. Select the newsletters you'd like to receive: By clicking Subscribe Now, you agree to our. As data from investor Kathryn Finney's Project Diane shows, although black women are the fastest-growing group of entrepreneurs in the U.S., they receive only 0.2% of VC funding. When setting out to raise money Miller quickly realized how she was going to differentiate her product. But to receive the box, you must become a member of the brands website. All lipsticks are vegan, paraben-free, non-toxic and cruelty-free. With a collection of products for eyes, lips, nails, and facethe duohit the market with Skin by Mented. Beyond the launch of their new collection, Johnson says listening to their customers and being business savvy within the beauty industry has remained critical to the success of Mented. All the colors are perfect for [women of colour] and can be used as blush or even highlighter.. Make her own. With a modest savings and guidance from an incubator she launched Makeda K beauty with immense success. We also use third-party cookies that help us analyze and understand how you use this website. Well take it! After taking a look around the web, many customers have left glowing reviews for Mented Cosmetics about many of the products they offer. The Mented Cosmetics headquarters are located in New York, NY, but their beauty products are made in both the USA and Italy. As women who wear multiple hats, how we spend each moment of the day matters. Its great, she added. So starting there is important. Brooklyn-born Lorraine R. Dowdy infuses her Caribbean roots into her makeup brand Coloured Raine. Buyers have waved some red flags about their orders being cancelled and suspecting fraud, and hopefully this is something the company will fix moving forward. For example, the Mented M30 is the perfect medium-deep color that will give off the appearance of warm undertones. If you are looking to make an exchange, you can do this for products of equal or lesser value. Weve often heard from founders that running a business can be a 24-hour experience. Last Funding Type Series A. Black Men XCEL After a humbling relearning of herself she met a new Dana, and Beneath Your Mask was born. You can also use the Friends Referral Program so you and a friend receive 15% off. But the ingredients were often questionable. Ron Robinson, cosmetic chemist and founder of BeautyStat Cosmetics, has been in the industry for 20 years on the product development side. Post business school, I continued to work in corporate, but by night, I was in the process of launching a bunch of different businesses. Thats what Dr. Rose Ingletons clients did when the busy doc finally packaged her signature Jamaican SuperFruit blend. We believe that daily use of key products with quality ingredients can help you achieve a glowing complexion year-round, says the good doc. She awoke one morning to find a substantial amount of hair on her pillow. About Sharon Cuter is a pistol who is not to be reigned in. I tapped into my Black Girl Magic and said. Kitiya King understood the importance of 10-free nail lacquer long before her competitors got on board. KJ Miller and Amanda E. Johnson are the founders of Mented Cosmetics, a beauty line for women of color. You can take the Nude Lipstick Shade Match Quiz on their website and explore which of these colors could be your new go-to. Miller comes from a retail operations background, having worked as a buyer for Sears and Kmart and a manager in consultancy Deloitte's retail practice. Stay in touch. Dermatologists can confirm that this powder is non-comedogenic and hypoallergenic, so your conscience can remain as clear as your skin. When Miller is not growing her beauty brand, this wife and mother find ways to mentor the next generation of entrepreneurs. When women feel good about themselves they can do anything. Her products range from 90-100 percent naturally derived ingredients and sustainability is at the forefront of what she does. Amanda: Follow your passion and continue to learn. And theyre starting with the potentially trickiest beauty buy of them all: "nude" lipstick. Shop Our Award-Winning Cheek Category Products! You can learn almost anything from YouTube if you just look. Also, Ulta Beauty Rapper gets upset with Zonniques child crying in 1st class (video), Real estate guru McKenzie Ryan gives 3 tips for making your 1st sale, Monica Miraglilo creates a platform for women in construction and renovation, 5 early contenders for 2023 song of the summer, How actress Paige Audrey-Marie Hurd handles growing up in Hollywood spotlight, Hayti CEO Cary Wheelous is building the future of Black media, all on 1 mobile app. Your email address will not be published. Mented Cosmetics Disrupts $40 Billion Beauty Sector By - Forbes SistersInc. Essence may receive compensation for some links to products and services on this website. My vision was to create a brand where there were limitless possibilities for women from all walks of life to create, she says.

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